One customer record. Everywhere.
The Xfuze Customer Hub matches and merges customer data from ecommerce, store, loyalty and service into a governed golden record — then powers customer insight, analytics and concierge agents on top of it.
Sound familiar?
How Xfuze delivers it
Match & merge
Identity resolution, survivorship and dedupe rules build a golden record in the Xfuze Customer Hub.
Govern
Consent, data quality, lineage and access control managed centrally against the unified record.
Activate
Agentic Insights customer dashboards, CHIP Assist in plain language, and the Xfuze Single View Customer Concierge Agent (on the Google Cloud Marketplace).
Built on the four core platform capabilities
A single customer view is not a project you finish — it is a capability the whole platform keeps alive.
Integration & Orchestration
Smart Connectors stream customer, order, loyalty and service events in real time, and publish the golden record back to marketing, service and ecommerce.
Data Management
The Xfuze Customer Hub: cleansing, merge and match, survivorship, consent and lineage on every record.
Insights & Analytics
Agentic Insights customer dashboards — lifetime value, retention, segmentation and churn prediction on live data.
Agentic AI
The Xfuze Single View Customer Concierge Agent gives service teams the whole customer, instantly.
Outcomes you can measure
Ask CHIP Assist about a segment, a cohort or a single customer — answered from the governed Customer Hub.
Xiatech has enabled us to fundamentally transform into a data-driven, connected retailer so all aspects of our business are focused on and empowered with insights to understand and serve our customers in a personal, relevant way.
Common questions
How is matching handled?
Configurable matching and survivorship rules in the Xfuze Customer Hub produce a golden record you can trust.
What about consent and GDPR?
Consent and data subject requests are managed against the unified record, with full lineage.
Can marketing tools use it?
Yes — the golden record is published back to marketing, service and ecommerce systems in real time.
What customer analytics do we get?
Agentic Insights includes customer dashboards for lifetime value, retention, segmentation and churn risk, with predictive models on the higher tier.
Does it work across brands?
Yes, with rules for whether identities merge across brands or stay separate.
Other initiatives
Ready to talk about your priority?
Start with one priority. Scale across the same platform when you are ready.