Xfuze for Marketing

Know every customer. In real time.

Xfuze unifies customer, order and product data into a governed Xfuze Customer Hub, so campaigns run on live reality — not last month's export.

360°
Single customer view
Live
Campaign performance
Days
To first dashboard
CHIP Assist chat screen with suggested questions about retail data
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The challenge

The challenges Marketing teams face

Customer data split across ecommerce, POS, CRM and loyalty
Segments built on stale extracts
No line of sight from spend to margin
Personalisation and AI pilots stall because the data foundation isn't there
Campaign performance measured weeks after the money is spent
Consent and preferences scattered across systems, risking compliance

How Xfuze helps

Xfuze Customer Hub

Identity resolved across every channel and system into one golden customer record, with consent and lineage built in.

Marketing dashboards

Pre-built Xfuze Agentic Insights for acquisition, retention, LTV and channel ROI — live in days.

CHIP Assist

Ask questions in plain language and get answers from live governed data — no ticket to the data team.

Audience activation

Push governed segments back into your martech, CDP and ad platforms in real time.

Integration and orchestration

Smart Connectors keep commerce, POS, CRM and loyalty in sync as events happen.

Agentic AI, governed

Deploy personalisation and customer agents on live data, governed in the Xfuze AI Control Tower.

Live in days

Pre-built dashboards for Marketing

Switch them on once your data lands. No project, no build phase.

Single Customer View, Customer Segmentation, Campaign Performance, Channel ROI & Attribution, Loyalty & Cohorts, Customer Lifetime Value
Customer and campaign dashboards on live data
Customer and campaign dashboards on live data
CHIP Assist: campaign questions answered instantly
CHIP Assist: campaign questions answered instantly
Channel performance across every touchpoint
Channel performance across every touchpoint
CHIP Assist

Ask CHIP, get the answer

CHIP Assist answers plain-language questions from live, governed data — no SQL, no ticket to the data team.

“Which channel delivered the best return last month?”
“How many customers bought twice in the last 90 days?”
“What is the lifetime value of my loyalty members?”
CHIP Assist answering a business question from live data
Xiatech has enabled us to fundamentally transform into a data-driven, connected retailer so all aspects of our business are focused on and empowered with insights to understand and serve our customers in a personal, relevant way.
Brett Grobler
Head of IT at Moss
FAQ

Xfuze for Marketing

No. Xfuze sits underneath them, resolving identity and unifying data, then feeds governed audiences into the tools you already use.

Once your sources are connected, pre-built customer dashboards switch on in days — not a multi-month project.

Yes. Xfuze streams events as they happen, so dashboards and audiences reflect live activity.

Yes. CHIP Assist answers plain-language questions, and dashboards are built for business users, not analysts.

Data lineage, access control and consent flags are enforced in the platform, not bolted on downstream.

CHIP, the Xiatech AI assistant

Find out how Xfuze can benefit your team.

Start with one priority. Scale across the same platform when you are ready.