Capturing value from customer data
High-performing companies that utilise customer data are better positioned to thrive (and survive) in the new digital world of real-time omnichannel interactions and experiences.
Why you need customer insights
A single view of customer data is at the heart of every company – and, when used to inform strategic decisions – creates a competitive advantage by accelerating revenue generation, improving customer service, strengthening loyalty and elevating product innovation.
Benefits of customer analytics
Companies that are successful in capturing and transforming the world of customer data into actionable insights generate more business value.
Attract more new and existing customers
Know who your best customers are and find more like them, with one joined-up view across every channel.
Increase marketing ROI
See which campaigns and channels really drive revenue, then move spend to what works.
Improve customer experience
Personalise every interaction using live behaviour, preferences and purchase history.
Deliver cost savings
Cut wasted spend and manual reporting by working from one trusted source of customer data.
Create customer loyalty
Spot churn risk early and reward the customers who matter most with RFM segmentation.
Questions you should be able to answer today
Data informs decisions so you are able to answer business-critical questions that drive sales, customer satisfaction and loyalty. These are just a handful of many questions that you should be able to answer today.
Do you have questions that need answering?
Submit your data questions below.
Predefined dashboards
Segment and identify sales opportunities with your customers
Drive more sales opportunities by identifying hidden values and behavioural patterns of your customer base with AI-driven RFM segmentation.
Predict which customers will return and spend in the next 12 months
Utilising three different data science models, discover the likelihood of return and potential spend that can help identify key cohorts of customers to be targeted for retention.
Understand your customer journey through segments
Gain a fluid view of your customer data to understand customer journeys through segments that are tied in with additional segments, such as ad spend data.
We help companies like yours
The more data you collect, the more insight you will have to understand, predict and engage your customers. Unfortunately, most companies underperform because they aren't collecting and using customer data to inform decisions – and it's resulting in lost opportunities. This is where we help by providing the Xfuze platform and our team of data scientists to help decision-makers answer business questions.
Xiatech's Xfuze Platform provides a single view of customer data and advanced AI-driven analytics so you are able to understand and predict the behaviour of your customers. Loaded with pre-built dashboards and interactive reports, you have a real-time stream of actionable insight that will transform your business by truly knowing your customers like never before.
Related resources
Discover the impact data can have on your organisation
Speak to our team and find out why companies such as Flying Tiger Copenhagen, G-Star RAW, Moss Bros, REISS, The Woodland Trust and others rely on Xiatech to create more business from their data.