Retail & Consumer Goods

Db Journey scales business growth with a composable integration, data and analytics platform

Db Journey is a Scandinavian company recognised in the sports fashion travel gear industry. Since launching in 2012, Db has built a loyal customer base delivering 200% revenue growth year on year. To continue that success, Db executives partnered with Xiatech to drive an ambitious technology-enabled business strategy.

Headline result
30%
decrease in European logistics costs
4 days → real time
reduction in data wrangling
Real time
insight, replacing monthly reporting
The story

Challenge, solution and results

Client
Db Journey
Retail & Consumer Goods
01
The challenge
02
The solution
03
The results
01 / 03

The challenge

A legacy technology landscape — over-customised business systems and non-integrated data — constrained Db's ability to execute growth tactics.
Poor data quality and silos across the organisation blocked trusted business intelligence and timely reporting of costs and profitability.
02 / 03

The solution

Following a strategic review of technologies and business processes, Xiatech implemented a digital transformation strategy and roadmap with a future-proof platform to stabilise and scale the business.
Xfuze enabled a best-of-breed composable landscape: improved inventory fulfilment through replacement of ecommerce and ERP systems, and improved business processes.
Data sources across the business were unified and cleansed to support timely reporting and analysis.
03 / 03

The results

Operational teams across supply chain, sales and marketing have real-time visibility of the B2B and B2C order lifecycle.
A single view of sales and inventory improved operational merchandise planning and demand forecasting.
Reporting moved from monthly cycles to live data available to every team.
Xiatech has been instrumental in accelerating Db's digital transformation. The company's experts, and its Xfuze platform, have enabled us to become a high-performing, scalable business that continues to exceed customer expectations.
Rafael Orozco
CTO at Db Journey
CHIP, the Xiatech AI assistant

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