Retail & Consumer Goods
Moss accelerates its transformation with a single view of data and analytics
Moss is the UK's no.1 formal menswear specialist. Founded in 1851 in London's Covent Garden, the retailer has a long and rich heritage of making impeccably stylish, beautifully designed products for men. Moss engaged Xiatech to modernise its insights capabilities and increase product availability, customer satisfaction and sales.
Headline result
£200k
reduction in lost sales on returns
Halved
order substitutions through better inventory visibility
95%
increase in speed to insights
The story
Challenge, solution and results
Client
Moss
Retail & Consumer Goods
01
The challenge
02
The solution
03
The results
01 / 03
The challenge
A data-led modernisation programme was held back by the inability to get an accurate, single view of data to support executive decisions.
The retailer was constrained technologically and lacked the analytical infrastructure to unlock the insights needed to move the business forward.
02 / 03
The solution
Xiatech produced a comprehensive analytics strategy focused on quick wins while building a future-proof insights capability.
Xfuze Smart Connectors collected and unified inventory, product, location and customer data into a single view for real-time reporting and analysis.
An AI-driven segmentation model profiled the entire customer base across transactional and behavioural features, integrated with the CRM to drive intelligent marketing campaigns.
03 / 03
The results
A thorough understanding of customers across the lifecycle, allowing personalised communication on emotionally charged occasions.
Strong acquisition converted into long-term engagement and loyalty through an understanding of future conversion drivers.
Churn is predicted and re-engagement is tailored per customer, driving revenue.
A 360-degree view of store operations — customer interactions, staffing and logistics — and their impact on sales and conversion.
A single view of product across all time, enabling new capabilities such as dynamic seasonality.
Xiatech has enabled us to fundamentally transform into a data-driven, connected retailer so all aspects of our business are focused on and empowered with insights to understand and serve our customers in a personal, relevant way.
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