GeoSpatial Dashboard

Advanced Analytics

GeoSpatial Analytics provides valuable insights into the spatial aspects of retail operations, enabling businesses to make data-driven decisions based on location-based information. The benefits include the ability to visualise and analyse sales patterns, customer demographics, and market opportunities across geographic regions.

Powerful capabilities:

  • Sales by Location: Measures the revenue generated by each store or geographic area
  • Customer Density: Calculates the concentration of customers in specific areas, aiding in identifying potential customer hotspots and target demographics.
  • Market Penetration: Evaluates the percentage of the target market captured by a retailer in a specific geographic area