![](https://www.xiatech.io/wp-content/uploads/2022/05/4.-Advanced-analytics-pos-640x640.png)
GeoSpatial Dashboard
Advanced Analytics
GeoSpatial Analytics provides valuable insights into the spatial aspects of retail operations, enabling businesses to make data-driven decisions based on location-based information. The benefits include the ability to visualise and analyse sales patterns, customer demographics, and market opportunities across geographic regions.
Powerful capabilities:
- Sales by Location: Measures the revenue generated by each store or geographic area
- Customer Density: Calculates the concentration of customers in specific areas, aiding in identifying potential customer hotspots and target demographics.
- Market Penetration: Evaluates the percentage of the target market captured by a retailer in a specific geographic area
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