The future of commerce breakfast: Turning product data into growth

The Future of Commerce Breakfast: Turning product data into growth with AI, analytics and composable technology

Thursday, 13 November | 7:45 am – 10:00 am | The Groucho Club, London

Join Xiatech and Pimberly for breakfast to explore how product data powered by AI is redefining the future of commerce for B2B and DTC companies.

Building on insights from our joint paper, Generate More Value from Product Data, we’ll share how organisations are unlocking growth opportunities, improving business performance, providing modern customer experiences and accelerating innovation. 

What you’ll learn:

• Why integration is essential to connect systems and create a single, real-time view of trusted product data – the foundation required to deploy and scale AI 
• How composable technology, including MACH architecture, accelerates digital transformation, rapidly adding and replacing business technology capabilities 
• How Composable AI, analytics and Agentic AI enhance decision-making, personalisation and automation 
• How to ensure your product data is structured, enriched, and connected so it’s easily searchable and  discoverable across every channel using a PIM
• The role of MCP and ACP to enable new and improved experiences for employees, customers and partners through Gen AI, conversational commerce and product recommendations 

Speakers and panel

• Jonathan Summerfield, CEO, Xiatech
• Craig McCalley, Managing Director, Pimberly

Panel discussion with executives from:

• Andertons Music Co
• Flying Tiger Copenhagen
• Headlam Group
• and other industry leaders.

Who should attend

Our breakfast is designed for business and technology leaders and their teams who are driving digital growth, data strategy, and customer experience, including:

• CIOs, CTOs, and their digital transformation teams focused on integration, data foundations, and composable architecture.
• CMOs and marketing teams looking to leverage product data and AI for personalisation and growth.
• E-commerce, product, and data leaders seeking to improve product discovery, conversion, and cross-channel performance.
• Innovation, transformation and strategy teams preparing for the next wave of AI-enabled, autonomous commerce.