Customer Cohort Split Dashboard

Advanced Analytics

The Customer Cohort Split dashboard analyses and compares the behaviour and characteristics of different customer cohorts over time. It provides insights into how various segments of customers, or cohorts, interact with your company, allowing for targeted marketing strategies, personalised customer experiences, and improved customer retention efforts.

Powerful capabilities: 

  • Cohort Segmentation: Categorises customers into distinct cohorts such as acquisition date, first purchase date, geographic location, product preferences, or demographic information
  • Behavioural Analysis: Analyses the behaviour of each customer cohort over time, including purchase frequency, average order value, repeat purchase rates, and churn rates