![](https://www.xiatech.io/wp-content/uploads/2022/05/4.-Advanced-analytics-pos-640x640.png)
Customer Segmentation Dashboard
Advanced Analytics
Developed for marketers to drive personalised communications and services. This dashboard autonomously segments and visualises customers through a number of different lenses to provide a more in-depth understanding of customer characteristics and value.
Powerful capabilities:
- Spots patterns of shared behaviour in your customer base
- Identifies hidden value that may be locked in smaller groups of customers
- Purchasing, discount and returning behaviours accounted for to provide a 360 view of each customer
- Segmentation can be applied with global rules and national/regional rules to zone in on specific territories
- Dashboard features built-in real-time data observability and data quality alerting
![](https://www.xiatech.io/wp-content/uploads/2024/01/Customer-Segmentation.jpg)