Customer Segmentation Dashboard

Advanced Analytics

Developed for marketers to drive personalised communications and services. This dashboard autonomously segments and visualises customers through a number of different lenses to provide a more in-depth understanding of customer characteristics and value.

Powerful capabilities:

  • Spots patterns of shared behaviour in your customer base
  • Identifies hidden value that may be locked in smaller groups of customers
  • Purchasing, discount and returning behaviours accounted for to provide a 360 view of each customer
  • Segmentation can be applied with global rules and national/regional rules to zone in on specific territories 
  • Dashboard features built-in real-time data observability and data quality alerting