Db Journey accelerates digital transformation
Xiatech partners with retailer to scale business growth with composable integration, data and analytics platform
Db Journey is a Scandinavian company that has established itself as a recognised brand within the sports fashion travel gear industry. Since its launch in January 2012, Db has built a loyal customer base that has delivered 200% revenue growth year on year. To continue its success, Db executives recognised the need to embark on a digital transformation programme and chose to partner with Xiatach to drive the company’s ambitious technology-enabled business strategy.
![clothes on a railing](https://www.xiatech.io/wp-content/uploads/2022/05/01_retail-1024x640.png)
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30%
Decrease in logistics costs of 30% in Europe
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4 days
Reduced data wrangling times from 4 days to real time
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Real time
Decreased time to insight from monthly reporting to real time
- Db’s legacy technology landscape constrained the company’s ability to execute growth tactics. This was due to over customisation of business systems and non integration of data.
- Db lacked trusted access to business intelligence due to poor data quality and data silos across the organisation which inhibited timely business reporting of costs and profitability
![](https://www.xiatech.io/wp-content/uploads/2022/05/8.-E-Commerce-Strategy-and-Implementation.png)
- Following a strategic review of Db’s technologies and business processes, Xiatech recommended and implemented Db’s digital transformation strategy and roadmap which included establishing a future proof platform to stabilize and scale the business
- Xiatech used its integration, data and analytics platform to enable a “best-of-breed” composable system landscape that included:
- Improved inventory fulfilment by replacing existing systems (eCommerce and ERP)
- Evaluated, recommended and improved business processes
- Unified and cleansed data sources across the business to support timely reporting and analysis
![](https://www.xiatech.io/wp-content/uploads/2022/05/1.-Retail.png)
- Unified and cleansed data sources across the business to support timely reporting and analysis
- Db’s operational teams such as supply chain, sales and marketing now have real-time visibility of order lifecycle for B2B and B2C
- With a single view of sales and inventory, Db is able to improve operational merchandise planning and demand forecasting processes
![](https://www.xiatech.io/wp-content/uploads/2022/05/1.-Digital-Transformation-Strategy.png)
What our clients say...
“Xiatech has been instrumental in accelerating Db’s digital transformation. The company’s experts, and its Hyper-Integration Platform, have enabled us to become a high performing, scalable business that continues to exceed customer expectations.”
CTO, Db Journey